marketing & sales – that never fails

Introduction

When I set up my marketing company back in 1985, I introduced many new concepts into Malta, notably a range of direct marketing services which were then still non-existent.

This is because in the business and marketing world, what was effective yesterday will no longer be effective tomorrow. So you have to progress and advance today – before today becomes tomorrow.

Similarly today, although I can assist in the most traditional marketing methods, I excel in the more avant-garde and the cutting edge.

This enables my clients to take leaps forward ahead of their competitors.

Some of My Life Achievements

• Founded and managed a number of successful businesses, often being the first of their kind in the location of activity
• Pioneered, introduced and developed door to door distribution and other major lines of direct marketing in Malta
• Founder and CEO of the only ISO 9001 certified marketing company in Malta
• Online blogger managing my own various online groups and platforms
• Nominated for The Economic Update Top Entrepreneur of the Year 2012
• Past Vice-President of the Maltese-French Chamber of Commerce
• Past Chairman of MHRA Restaurant Section
  The Malta Hotels & Restaurants Association is Malta’s leading hospitality group representing the vast majority of hotels and restaurants
• Past member of MEUSAC Core Group
  The Core Group is the main council which directs the Malta-EU Steering & Action Committee
• Organiser of countless large international events including conferences and conventions, some with several thousand participants

Who I Am

I am a creative, insightful and enterprising individual, with vast experience in a wide range of fields, with a flair for marketing, sales and promotions, and a sound understanding of the related management, logistical and operational derivatives. For marketing cannot never be a stand-alone effort of any business, but must blend in perfection into the overall business function.

Mastering a very large set of business and personal skills, based on decades of experience at top levels, I have an excellent and in-depth knowledge of business procedure and a nose for what works and what doesn’t.

Having lived and worked in various countries, I also have the required insight into multinational and cross-cultural affairs.

Some of My Experiences

My 35 years in business, have spanned countless direct experiences including operations, sales, marketing and management, in a wide-ranging number of fields. These include import export, hotels and hospitality, catering, travel, cleaning and maintenance, event organisation, advertising, publishing, sales, marketing, promotions and call centres, amongst others.

Furthermore, through the marketing services I have offered for so many years, I have participated directly in the marketing, promotion and business development of countless types of businesses in all sectors, providing me with a sound knowledge in many other fields of business. This includes the private sector, Government and state institutions, NGO’s and private professionals such as politicians and other lines of specialisation.

Most of the businesses I have been involved in have also led me to recruit, employ and manage a great number of employees, as well as direct a large organisational structure. I have often set up and managed large teams of staff in sales as well as many other fields.

The businesses I have created and directed have, in the majority of cases, required a high level of precision and complexity, both insofar as their operation as well as in their sales and marketing. The obtaining and maintaining of ISO 9000 certification is ample proof of the observation of such intricate detail.

How I Can Help

As a freelance consultant and personal advisor, I can assist business ventures in any of the following areas :

• business strategy
• operations and management
• internal structure and organisation
• recruitment and training
• negotiation and dispute resolution
• marketing strategy
• business development
• sales
• marketing & promotions
• public and corporate relations
• troubleshooting

These services may be contracted in any of the following scenarios :

• research and planning of proposed project or prospective business
• creation of new business
• creation of new project, department, branch, section, outlet, brand
• one-off or intermittent support to boast or development any project or business
• continued regular support for ongoing businesses and projects

Writing

Writing is my biggest passion.

I am also an accomplished writer and excel in virtually any style.

I can write business cases and reports, commercial and marketing copy, as well as humorous, factual, travel, fiction and any other style or content.

A quick peek into my various blogs will amply demonstrate this.